Social Media in Sport

This course covers the influence of communication and social media in sports and how these technologies are changing the communicative infrastructure of sports. Students explore how social media is re-configuring sports media, how sports organizations are managing social media, and how social media affects fan behaviour and athlete communication. PREREQ: SPAD 2036, or instructor's permission. (lec 3) cr 3

SPAD-4106EL
Sports Administration
3.00
UG