This course focuses on the role of the entrepreneur in business society and includes an analysis of the individual entrepreneur and the nature and problems involved in establishing new business enterprises. It is primarily for students considering an entrepreneurial career as a primary choice or as an alternative to employment in a larger firm. Topics include characteristics of the successful entrepreneur, methods of identifying new opportunity areas, starting a new enterprise, tax and legal aspects of new business, and financing for initial capital and growth. PREREQ: Completion of a minimum of 12 COMM credits (minimum 60%). (cst 3) cr 3. Students cannot retain credits for both COMM 4046 and MGMT 4061.