Management Research Methodology

This course entails elements necessary to conduct rigorous management research projects that lead to informed decision making in a specific area such as accounting, marketing, finance or any other discipline of management. Students are exposed to ethical and professional issues related to research. PREREQ: COMM 2017, 2027, 2037, 2047 or 2056, or SPAD equivalents or permission of the instructor. (lec 3) cr 3.

COMM-4916EL
Marketing and Management
3.00
UG